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In an innovative campaign with one of the world’s leading media agency partners, GroupM, I partnered up with Vibewire to act as a startup founder in mSpark. The creative project aimed at bringing in common entrepreneur and startup methods into the media agency world and see if it would change the way they responded to briefs. Working a range of clients, the campaign was a massive success, and wheels are in motion for mSpark 2.0 in the near future.


October 8, 2017


Commercialisation, Events