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In my first full startup project, I created, branded, and fully setup the 5Why business – a publisher and events business for millennials in Australia. From creating the website from scratch completely solo, to the entire branding and marketing plans, as well aa content strategy and creation – this has been my personal focus for years.

We’ve run native content campaigns, co-created content, run events and even an apparel line. Starting as a uni project in 2013, the project has blossomed into a wider busienss. We’ve worked with brands like Netflix, Ford, Bombay Sapphire, Headspace, GiggedIn and many more.

Stay tuned as we continue to try and disrupt the publishing industry ands create engaging, relevant, content.


October 8, 2017


Branding, Commercialisation, Content Marketing, Events, Social Media Marketing